Review paper<br>You will wear Kosmodisk, too. A few words on the role of advertising in rheumatology

Paweł Hrycaj

eISSN: 2084-9834
ISSN: 0034-6233

Reumatologia/Rheumatology

Current issue Archive Manuscripts accepted About the journal Supplements Editorial board Reviewers Abstracting and indexing Subscription Contact Ethical standards and procedures

Editorial System

Submit your Manuscript

Editorial Policies

Sarajevo Declaration on Integrity and Visibility of Scholarly Publications

6/2007
vol. 45

Send email

Copy url:

abstract:

Review paper
You will wear Kosmodisk, too. A few words on the role of advertising in rheumatology

Paweł Hrycaj

Reumatologia 2007; 45, 6: 415–417

Online publish date: 2007/12/20

View full text Get citation

The transition from a public health system to private medical services implicates increasing the role of drug promotion and advertising. It is estimated that Poles spend 5–6 billion zloty a year on various diet substitutes, pseudo-drugs, and products of alternative medicine, often used to treat rheumatic conditions or rheumatic complaints. The phenomenon of the popularity of such products may be surprising as they are not well studied, usually are not very effective and are quite expensive. This popularity results mainly from a sophisticated marketing strategy utilizing psychological manipulation or simply lies. The lack of control over the pseudo-drug advertising leads to many untoward consequences like propagation of false science, decreasing confidence in physician’s competence or discontinuation of prescribed medication.

keywords:

advertising, medical products, pseudo-drugs, OTC drugs

EVENTS/KONFERENCJE

BOOKS/KSIĄŻKI

Review paperYou will wear Kosmodisk, too. A few words on the role of advertising in rheumatology

Paweł Hrycaj

advertising, medical products, pseudo-drugs, OTC drugs

Review paper
You will wear Kosmodisk, too. A few words on the role of advertising in rheumatology