Why national health services establishments should analyse their patient’s satisfaction with the medical services offered?

In order to be able to work and develop on the medical service market in the 21st century the National Health Services establishments must attract a patient by offering him/her top quality services. For every human his/her health is the highest good, that is why a high quality of medical services offered by each National Health Services establishment is an opportunity for future development.
Intense competition between both public and private medical establishments causes that they must take good care of their clients. Medical establishments in contact with patients can rely only on their patients’ trust and their own image. A basic method of assessing the attractiveness and quality of the services offered by a medical establishment is analyzing each patient’s satisfaction.
In our times the words of Edward Deming, the author of a systemic approach to the meaning of quality, are still up-to-date: “Everybody knows their client and if they do not know who their client is and what his/her expectations are… then they do not understand their work”.